Hikari is a Japanese-inspired sparkling yuzu soda inspired by the feeling of light, freshness, and everyday moments that feel energizing. The brand was created around the idea that energy doesn’t always have to feel loud. Instead, Hikari leans into clarity, brightness, and a more calm, refreshing experience. Built around the tagline “Find Your Light,” the visual identity combines bold minimalism with soft atmospheric elements inspired by reflections, glow, movement, and citrus. The result is a beverage brand designed to feel clean, modern, and quietly energetic.