Little Joy began from pure curiosity. I had a simple idea for a logo: a flower with a negative-space center, paired with a small circle resting just outside the petals. That circle became a boba pearl—and also a subtle nod to the sun. The logo came first; the name followed naturally.

“Little Joy” represents the small things we get to enjoy in everyday life: a good boba, a cup of coffee, a flower, a bit of sunshine. They’re simple, accessible moments anyone can experience.

This brand started as a visual experiment but grew into a reminder that creativity often comes from exploring random ideas and following where curiosity leads.